Estate agent manifestos

A new client told me this week that making the decision about which estate agent to use to sell their home was bit like voting for which party they wanted in government. I suppose I can see their point in so much as when you go through the process of asking estate agents to give you a valuation, most will run through their ‘manifesto’ and try to convince you why you should work with their particular company rather than others.

One thing is certain. You need to have the confidence and trust in the agent you choose; you need to feel comfortable with their levels professionalism and integrity – and that they will provide you with the right advice and service.

Knowledge and experience of the local property market are obviously important factors too, as well as genuine enthusiasm and a clear understanding about the property they are going to be selling.

We don’t have a manifesto and unlike most political parties, we don’t like bad-mouthing our competition either. Why would we? We have our own business to be getting on with and would rather focus our energy on this and helping our clients to move home.

We do have a different approach to most estate agents and would be happy to explain this to anyone who is looking for a refreshing change to the property market.

In the meantime, if you are thinking of selling you home, here are a few things you should look out for (there are, of course, others too!).

Over valuing

Any estate agent you meet will want to sell your property, but beware of over valuing to win your instruction.

Over valuing a property to win an instruction doesn’t help anybody. Certainly not you – and definitely not us. It is important to get the best price for your home and any good agent should be able to demonstrate how they will try to achieve this for you.

Honest photography and floor-plans that show what’s for sale

Honest photography is important. You want to have clear and realistic photographs of your property. 

It’s true that good photos will attract buyers. However, they should show your home truthfully and certainly not mislead potential buyers. The viewing of your home should always exceed expectations.

Full and honest feedback

It’s one the biggest complaints I hear. Feedback is essential. We need to listen to it. So do you. If something isn’t right, together we can a decide on a plan of action to address it.

No lengthy contracts
We believe very strongly in what we do and the service we offer. That’s why we never make clients sign a long contract. If any estate agent asks you to, you should ask them why.

Residential property sales
We sell town and country property. We don’t do anything else. We don’t do lettings. We won’t try and cross-sell you mortgage advice, financial or conveyancing services – or anything else for that matter. That means you are always our number one priority and the service we provide remains at the heart of what we do.